Written by Lori Thiessen

These days I sometimes wonder if I exist in the ‘real’ world because so much of my life and the lives of those with whom I am in contact take place online, in virtual reality. So it is a no-brainer to look seriously at personal branding in the online world.

Step 1 – Google Your Name

Sometimes your personal branding has already been done and maybe not by you. Check and see what’s out there about you. If there is anything that you are not entirely proud of, see about getting the info removed. If you’ve been tagged in a Facebook photo album and it’s not something you want a client to see, then untag yourself. There are software programs available to remove anything you don’t want online anymore.  Check out this Consumers Report on 5 of these programs.

Step 2 – Choose Your Social Media

With the oodles of different sites out there, it can be difficult to choose. I would urge you to be selective. There are a few reasons for this.

  • Time management – how many sites can you realistically update on a regular basis? There is a site called krunchd.com which will help you manage your online life, social media included.
  • Work vs. Personal – are you using the social media sites mostly for business or pleasure? Whatever the answer, err on the side of caution and keep all of your online communications g-rated and THINK before you hit that send button.
  • Specialization – the world of social media is so big now that it is important to choose your niche and stick to it. This is the best way to become an expert in your industry and to network well within your industry.
  • Security and Privacy – how secure is your information on any given site? This is a particularly thorny issue at the moment given the recent hacker attacks on Facebook, though given the low level of public response  most people seem to be largely unconcerned.

I would suggest that LinkedIn.com and Facebook are good ‘foundation’ sites for your online presence. Personally, I’m not that keen about Twitter, though I realize that many people feel that life without Twitter is akin to life without breathing. If you use Twitter, make sure that you keep your tweets professional and g-rated.  People are rapidly becoming re-acquainted with the phrase “Discretion is the better part of valor.” Just because you can say something to the entire world, doesn’t mean you should.

Step 3 – Words and Images

The key here is, you guessed it, professionalism. The photo you have up on any social media site should reflect the image you want to create. After all, clients or potential employers will likely be Googling you to get a first impression of you. Make it count.

Now I haven’t followed this advice for my own Facebook page. I rarely have a picture of myself up there. I use ‘masks’ of various sorts.  Frankly, I don’t like any photos of me taken in the last few years, and to be truthful, I have this paranoid notion that someone will download my image and steal my identity.  After having taking my paranoia in hand, I will have a decent photo of me taken and put up on my Facebook page in the near future.

As for words, well, I think your profile should reflect the best of who you are. You may want to put in your mission statement, your interests and perhaps even state what your values are. But most of all sound like yourself.

I’ve broken, oh, I don’t know how many blogging rules by using large words, using archaic words, writing longish posts and incorporating some esoteric references in them. BUT it is a reflection of who I am and my wide-ranging interests. If we all write alike, then we all sound alike.

First and foremost, personal branding is about self-awareness. Resist the temptation to brand yourself into a clone of someone else. I know a lot of secrets of success books would like us to think that success is simply a formula and if you follow that formula, ergo you will be successful. At the end of the day, you need to be fully and wholly yourself for success to have meaning.

Step 4 – Monitor Your Brand

Set up Google alerts with your name to keep track of how your name is being bandied about in cyberspace. If you don’t control your brand, someone else will.

So there you have it, folks; a quick look at the world of personal branding online. The main things to keep in mind are: keep it manageable, keep it professional and above all keep your brand yours.

Below are a few other resources to help you with managing your personal branding online.

  • plaxo.com – much like LinkedIn, it is a site geared towards career, work and networking.
  • zoominfo.com – a directory of people and businesses. Check your listing.
  • Google.com – a site to get a free email account and tools to help you manage your online life.

Q: What tools have you found useful in managing your online life?

Thanks for dropping by and I’ll save your seat until next time!

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