Written by Lori Thiessen

In mid-December, I attended a great all-day workshop at Small Business BC. The workshop was called Protecting, Planning and Prospering in 2009.

Since the media is proclaiming economic doom and gloom for 2009, the notion of prospering in 2009 was quite a refreshing one.

Fiona Walsh of Ghost CEO was the last speaker and in her opinion, there’s a bit of overkill on the whole ‘our economy is collasping’ thing. The economy is slowing down, but the fatalistic attitude about it isn’t really warranted. Here are a few tips Fiona offered to help you  prosper in this economic climate:

  • Attitude determines the dollars — what are you prepared to do to make your business grow
  • Protect your key customer accounts — thank your customers, spend extra time on them
  • Plan your marketing strategy carefully — use cost effective marketing tools like Twitter, LinkedIn and Facebook
  • Focus your marketing efforts — What are your niche markets? How will you reach them?
  • If you don’t have a business plan, then write one. Revisit your business plan once a month.

As Fiona is fond of saying: “It doesn’t count unless it’s written down.”

If you are flummoxed by the prospect of writing a business plan, here are a couple of links to some basic business plans.  There are many more sources of business plan templates both online and through your library or small business support centre.

Business Development Bank of Canada

http://www.bdc.ca/en/business_tools/business_plan/default.htm

TD Canada Trust

http://www.tdcanadatrust.com/smallbusiness/windocs.jsp

Just remember that the economy rises and falls on a regular basis. Now is just a time to pull out your A-game.

Q: What advice have you heard about surviving and thriving in this slow economy?

Thanks for dropping by and I’ll save your seat until next time!

Advertisements